Re-use & Transform

A couple of weeks ago we had our second Good for Something in collaboration with ethical insurer Ecclesiastical, this time in the quirky Fazeley Studios space in Birmingham. I was on team Jericho, an inspiring social enterprise in Birmingham, that helps disadvantaged individuals overcome barriers to become fulfilled, skilled and employed.

They run several outreach projects in the most deprived parts of Birmingham to engage the socially excluded - the homeless, long term unemployed, those with alcohol & substance misuse and criminal records, many of them from minority ethnic backgrounds. As well as offering paid traineeships, Jericho provide hugely beneficial personal development mentoring, social skills coaching, emotional & psychological support which builds them up and sets them up for a more fulfilling future. It seems to work well as over 50% of  clients move into sustainable employment or full time training when they leave Jericho.

They run 8 different enterprises: print & promotion, construction, landscape, catering, community store, cleaning, wood recycling and soon to be launched re-use centre. What I found surprising (and brilliant)  about a social enterprise that is creating these incredible opportunities for Birmingham's marginalised is that they're also a hugely successful business with a total turnover close to £2.6m. Without really any marketing or PR, that's pretty impressive. It seems logical that more businesses should contribute to solving big social issues like this and reminded me of an article I read recently, 'Can Businesses Actually Make The World Better While Making Money?' I vote yes.

Here's a film Jericho made that gives a good insight into their work.

Introducing the Jericho Foundation from Good for Nothing on Vimeo.

The Good for Nothing challenge

The challenge was focused on two of their environmental enterprises: wood recycling (including their brilliant Wood Shack) and soon to be launched Re-use centre. Our team was fired up by what Richard and Pete were doing with these initiatives, not only re-using waste resources, injecting TLC and creating new goods to be loved again, but also applying Jericho's deeper purpose of training people up & getting them back into work. Johnny and Dave took care of the business and budget plan for wood recycling and Becky, Claire and Cath took care of the marketing & PR. Here's a full breakdown of all the brilliant work that was achieved and below is some of visual output that I worked on with Becca and Loz for the re-branded Re-use Centre - now known as The Yard.

Brand identity

Posters and signage for the centre

 

Promotional Flyer

It was a real pleasure working with Richard and Pete from Jericho and we're looking forward to The Yard's grand opening soon!

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