The DoNation Brief #OccupyBlueMonday
The DoNation is a sponsorship tool for Do-ers which is why we love the concept at Good for Nothing.
While raising money is a critical part of the sponsorship world, The DoNation focuses on greater social participation and positive action by getting people to donate by doing instead of giving cash.
Forget the passive massive - The DoNation's for the awesome active.
To date, the brilliant Hermione has got things up and running with minimal funding, resource and support and is now looking to expand the reach and impact. (its just Hermione working on project full-time).
So the brief is focused on smart, creative and practical ways to help Hermione on this mission and hit the ground running after the event
Any thoughts, questions and ideas get in the comments below.