WILD THING, London, July 6th-8th
So we're absolutely bonkers excited to introduce our next London Good for Nothing gig - Wild Thing.
Since we started Good for Nothing we've been looking for a nature inspired challenge, so a chance to collaborate with film maker David Bond to try and get kids to urgently re-connect with all things wild is beyond awesome.
David thinks Mother Nature needs a helping hand getting kids to forget the distractions of the modern world and wake up to the benefits of the natural world.
Fewer children are spending time in nature and if kids don’t start to re-connect with nature now, who will be the future custodians and stewards of the natural world?
David has appointed himself the Marketing Director for Nature and with the help of experts on nature, kids, marketing and advertising he sets out to persuade apathetic consumers, and his family, of the benefits of this amazing, free, wonder-product.
The Nature Film is a 90-minute feature documentary film project being made with Channel 4 and the BRITDOC foundation for cinema, television, film festivals and public screenings to be released in summer 2013.
Here's the latest teaser...
David has approached Good for Nothing to see how the community can help with his quest.
We have decided to point our next London gig solely at this challenge.
To help David develop a campaign for nature and seed a people’s movement for nature, to get nature back into our lives.
In a nutshell, we are going to spend a weekend with David to try and create and prototype a movement for nature and wildness to get increasingly sanitised, screen addicted, brand saturated youngsters, curious, excited and up for getting out into nature and wild play.
We're going to be mashing up design, technology and communications with naturalist wisdom and intelligence and smart thinking and doing.
Check out the first draft brief below for the details of the challenge
And if you're a soulful business that would like to get involved, we're looking for partners to help feed and refresh our crew of 70 folk, and help fund the seeding of the movement next year around the film - check here for more details
This is going to be Wild.