Good for Nothing

A local charity offering advice to hard to reach people needs a new communications strategy and brand identity

Venture: Signposts

Signposts is an organisation that "works to empower the community" by developing and delivering a range of targeted services that are accessible and affordable to everyone. The services we develop aim to address the needs of the most disadvantaged and hard to reach people within their communities. The projects we deliver are diverse and creative, and are often delivered in partnership with other organisations.

After 18 years Signposts has significantly downsized and needs to re-brand.

The challenge

  1. Create a working brand identity, including: logo, colour scheme, print assets, and copy that explains clearly what signposts do and how they do it.
  2. Find and/or create a collection of appropriate photographic images for use on the website* and in print materials.
  3. Improve our use of social networking sites like Facebook and Twitter to market our activity.
  4. Advice and help with setting up IT based solutions to make Signposts’ administrative work less time consuming and more efficient.
  5. Signposts are about to build a Wordpress website. They have funding for this, so it isn’t something that we’ll need to tackle at the event. However, anything that might give their website project a kick-start, or help them make the most of their budget would be useful.

Any help or advice on linking this with social media activity would also be helpful.

How can I help?

You can make a start on this challenge simply by contributing ideas, or get stuck right in and share your work with the community here. Login or join the movement to get started!