BrandHack: an experiment in collaboration with Year Here
On Friday 1st March we're inviting a small but perfectly formed crew of diverse folks to put some hack into Hackney with 6 new ventures fresh out of the Year Here Incubator.
Year Here is an intensive social innovation incubator based in Hackney. Last autumn, we did a one-day turbo sprint with 3 of their new ventures at a pop-up space in London Design Festival, and it rocked. So this time we're going for more...
Expect an 8 hour experimental sprint in brand hacking...
We've got 6 brand new "baby ventures and their founder teams coming along, each tackling really complex and challenging social problems in London. One thing that unites them is that all need a blast of branding love, new stories, new logos, names, pitches - in short a brand make-over.
We're looking for a mix of people to come and spend a Friday gifting them some creative love. You'll get to hear from and work direct with the founders and with other folks from across the creative industries. It's a great opportunity to meet new people, use your skills as well as learn new ones, work in a fast self-organising and collaborative way against a 5pm deadline in small teams.
By that time we'll get to pitch each new ventures' brand/story to the whole group and collectively hope to give them what they need to secure partnerships, funding and other resources. These are real ventures being formed at the moment, so this kind of creative support is invaluable at this super early stage...
There'll be coffee, tea, lunch, a DJ, tunes and some early Friday evening drinks to celebrate once we've cracked the challenge :-)
If that sounds like fun, please sign up and spread the word.
P.S. we're always on the hunt for partners and sponsors so if you'd like to back the gig and/or support Good for Nothing mail us at [email protected]. We're doing this experiment for nowt so all help is welcome e.g. sponsoring or providing lunch or drinks, putting on coffee/tea or even offering up a few of your creative teams to come and play, please let us know...
Been 'n' gone
This gig's over but check out the calendar for the next one.