Brief #1: Smiling Mind
Smiling Mind is a leading non-for-profit web and app-based meditation program developed by psychologists and educators to help bring mindfulness into your life.
To provide accessible, life-long tools to support healthy minds.
Why they exist:
Youth mental health is a major problem and the incidence of mental illness continues to rise. 1 in 4 secondary students and 1 in 7 primary school students experience a mental illness and 75% of all mental illness has its onset before the age of 24.
Smiling Mind has a goal to reach 5M Young People by 2021
Smiling Mind want to use the GFN crew to help them conceive and execute a campaign built around a ‘National Day of Mindfulness’ that will focus the nations minds on the challenges of mental illness and what they can do, specifically for young people.
To execute this vision we will need:
Brief #2: Collingwood Arts Precincts
Contemporary Arts Precincts (CAP) is a not-for-profit social enterprise established to deliver vibrant, cross-disciplinary creative precincts that provide spaces and support for small-to-medium creative organisations and individuals. Front and centre at CAP's flagship project on the site of the old Collingwood Tech is the much beloved Keith Haring mural, attracting thousands of visitors a year - and many more as it features in the upcoming NGV summer exhibition, Crossing Lines. However, the mural is often vandalised and is in need of repair. There's a community perception that the Heritage-listed mural is cleaned and restored at no cost to the not-for-profit arts organisation that holds the deed to the site, however it is a great cost to CAP and takes away significant funds from other important community initiatives and projects.
The Keith Haring Mural is dearly beloved by diverse communities. Local residents, arts lovers from across the world, Haring fans, residents of the nearby public housing commission and Victorians of all walks of life have an awareness and appreciation of this piece of cultural history. It truly is a community-owned asset. The brief is two-fold:
We need to raise awareness amongst the community that see the mural as a target that the mural's restoration comes at the expense of their fellow artists (not from unlimited corporate or Government funds) in an effort to rally their support, and;
A pledge campaign in support of the mural's restoration, interpretation and upkeep via micro donations