The recipe for rebuilding lives: Branding with refugees and forced migrants

September 21st, 2021 11:00 → September 21st, 2021 15:00

Venue
WeWork King' s Place, 90 York Way, London N1 9AG
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***Apologies, the date of this event was previously incorrectly stated as Wed 22 Sept, which should have read Tue 21 Sept***

We’re looking for designers and wordsmiths to join our gig on Tuesday 21 September to work with 12 new entrepreneurs participating in an 8 week food business programme run by Migrateful, TERN and KERB.

The entrepreneurs all arrived in the UK as refugees, asylum seekers or forced migrants from countries such as Syria, Morocco, Namibia and Eritrea. We’ll be rapidly developing visual identities and in some cases names for their food startups being showcased in late October.

Register to attend

Ticket Slots
I'm an identity designer 6 Attend
I'm a wordsmith 9 Attend
I'm an identity designer + wordsmith 11 Attend
I'll attend in person 11 Attend
I'll attend by Zoom 9 Attend

The day itself runs from 11:00 to 15:00 and will be held at WeWork King’s Place, Kings Cross, London and also via Zoom. As it’s a short gig the invitation is open to creatives who would like to drop a few hours onto the work post-gig.

Sign up

Please select your your role as a designer, wordsmith or both and also your attendance (in person or via Zoom). We’ll be closing sign up on Tuesday 14 September. Please drop Jim Holt a line if you have any questions or suggestions.

Outcomes for each creative and entrepreneur team

A visual identity consisting of a logo, colour palette and font choice.

A business name in cases where needed, developed by the designer or a wordsmith.

Creatives will be supported by Good for Nothing throughout, so we’ll be on hand to set things straight or step in and take over, if for any reason things aren’t running smoothly.

Gig schedule

Tuesday 21 Sept (apologies, not Wed 22 as previously mentioned)

11:00 Doors / Zoom session open

11:30 Introduction, branding presentation, lightning pitches from entrepreneurs

12:30 Lunch and creatives choosing their top 3 preferred entrepreneurs to work with

13:30 Creative and entrepreneur teams announced

13:40 Rapid workshop: Creatives and entrepreneurs discuss and explore together

14:40 Lightning presentations of any initial ideas that have arisen

15:00 Next steps and close

Identities completed by **Tuesday 5 October**

We’re aiming for the visual identities to be completed by October 5, with creatives and entrepreneurs connecting over video call (or however you prefer) to review and finalise ideas before that date. Jim Holt from the GfN London chapter can also join those calls if needed and will be available to connect and support throughout the process.

Likely time commitment

Creatives can volunteer as little or as much time as they need, but we’re estimating most designers would probably drop about a day on the project, and wordsmiths somewhat less:

4 hours for the gig itself including lunch

2 hours post-gig for designers to develop their idea with wordsmith input where needed

1 hour for creatives to review ideas with entrepreneurs via video call

1.5 hours for adjustments and final logo artwork (PDF vector plus bitmap such as PNG)

About the partners

Migrateful: Recipes rebuilding lives

Migrateful is a charity that runs cookery classes led by refugees, asylum seekers and migrants struggling to integrate and access employment, through their training program and chef support network. The cookery classes provide ideal conditions not just for learning English and building confidence, but also for promoting contact and cultural exchange with the wider community. Many of the 52 chefs that teach with Migrateful aim to open their own food businesses, this course is designed to support them to make this dream a reality

www.migrateful.org

TERN: Enabling refugees to thrive through the power of their own ideas

TERN (The Entrepreneurial Refugee Network) is a social enterprise and nonprofit, registered as a community interest company limited by guarantee in the United Kingdom. TERN supports refugee entrepreneurs in the creation and development of their businesses, providing services throughout three stages of entrepreneurial process: business exploration, business start-up and business growth.

www.wearetern.org

KERB

KERB is the leading street food market coordinator in London, with food halls, markets and stalls all across the city. As a membership organisation KERB is dedicated to the incubation and acceleration of London’s most innovative street food businesses. The flight path is supported by a solid training and support platform that expands the opportunities for growth.

www.kerbfood.com

Food Power

An 8 week programme by Migrateful, TERN and KERB, designed for food entrepreneurs to help them start their own food business and get into the market.

Food Power 8 week food business programme

Thank you to our Friends

  • WeWork

Who's coming?

  • Jordynn
  • Josephine Taylor
  • Sharon Mah
  • Josephine Taylor
  • Rachael
  • Erica Tong
  • Isabella
  • Tory Steyn
  • Amar Patel
  • Charlene Lam
  • Claire ganly
  • Kasia
  • Howard
  • Jim Holt
  • Dan Burgess
  • Tom Farrand
  • Stephen King