Confirmed Partners and Challenges for #OCCUPYBLUEMONDAY

So after much deliberation here's the final 3 confirmed cause partners and the outline briefs and challenges for #occupybluemonday gig on the weekend of the 20th January. The weekend before the most depressing day of the year.

Detailed final briefs will follow next week but the focus is outlined here. It's been a very tricky final decision as we had a shortlist of 6 amazing causes, led by awesome visionary folk doing incredible stuff. But we're delighted by our final 3.

So in no particular order here they are....


Sustaination’s goal is to grow strong, profitable networks of positive, independent food businesses across the UK.

Their online platform enables local food businesses to connect up together and trade more efficiently. Creating local and regional food networks which have the efficiency to compete with supermarkets and mega farms while creating livelehoods and preserving regional identity.

Sustaination is about better information and better food and is founded by an awesome bloke called Ed Dowding.

The Brief/Challenge

Website Site plan critiqued and honed with an actionable plan for development Tweaks, smart hacks and copywriting on current site Brand, positioning and communications Business to business pitch pack - deck, film etc. Stakeholders Messaging PR / Marketing strategy and timeline. Graphics / posters / web stings Inventive promotional material Press releases

Finance Crowdfunding pitch Grant pitch

CHALLENGE 2: The DoNation

The DoNation is a platform that enables people to sponsor challenges with positive actions rather than money.

It’s aiming to encourage much more social participation and positive action through a disruptive type of sponsorship mechanism.

The DoNation works much like other online sponsorship tools, but with one major difference: no money is involved.

People donate by doing.

The brilliant Hermione has got it up and running with minimal funding and support and is now looking to expand the reach and impact.

The Brief/Challenge

How does The DoNation develop, grow and expand it’s reach?

Create practical smart ways to get more people using the platform e.g. how do we ‘hack’ a sponsorable activity e.g. running in build up to marathon season.

Can we get out and prototype some new ways to get challenge doers and potential sponsorers?

How should The DoNation expand it’s actions beyond pure green/carbon to wider social actions - visually, verbally and in terms of demonstrating impact?

How can The DoNation package up the stories, impact and assets it's developing (by Doers) to develop a stronger corporate pitch for sustainable onwards funding?


POP UP is a London based social enterprise using creative storytelling, more diverse books and literature to raise literacy in kids across the capital.

Pop Up has a fast growing in-school program as well as its flagship annual ‘storytelling’ weekend festival, which curates and creates experiential storytelling spaces and this year is hoping to attract 10,000 kids and families to it's weekender on the Kings Cross development in the summer.

Pop up is headed up by the wonderful Dylan Calder

The brief/challenge

Create a dynamic sponsorship pitch and strategy to engage and land brand partners for the Summer Pop Up Festival for 10,000 people in Kings Cross

Develop a product and service strategy to help Pop Up become a financially sustainable enterprise not dependent on grants

So there we are, 3 amazing organisations with some cracking live challenges. We've got a great crowd already signed up but have always got room for more makers, so if you design, film, develop, code, hack, write, edit then please sign up - there will be music, food, drinks, lots of laughter and maybe even dancing.

You can sign up here

Our wonderful friends at Fallon London have kindly given us their awesome auditorium space for the weekend.

So come on, do Good for Nothing, don't do Depressed...

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